Freelance Consultant
Farzana Nayani, Consulting & Training
Jan 2021 — current
My responsibilities include:
Creates, proofreads, and edits content for diverse mediums, including email sequences, newsletters, web copy, online course scripts, blogs, published books, academic chapters, and product collateral
Researches, develops, and edits content, including messaging, blog posts, and more
Upholds the consistency of brand voice, style, and standards within all communications
Simultaneously manages multiple projects with short deadlines
Front Office Coordinator
Fusion Academy
Feb 2022 — Jun 2024
My responsibilities included:
Continued managerial skills by working on special projects and school events/outings/parties, around three per quarter synchronously
Developed and edited content for all communications including monthly newsletters, social media posts, and electronic announcements and reminders for events
Sales & Marketing Assistant
California Academy of Sciences
Jan 2019 — Feb 2022
My responsibilities included:
Submitted accounting paperwork and responded to sales inquiries
Worked closely with cross-functional teams, including product marketing, sales, and customer success, and built relationships with all levels of key stakeholders •Managed B2B email marketing for the sales channels with an open rate of 63% and nearly 9% click-to-open (CTO)
Navigated, implemented, and managed solutions within Salesforce including managing and analyzing data, creating reports and dashboards, and using custom objects and fields
Assisted with implementation of marketing campaigns and strategies
Marketing Assistant
PBA Galleries
Oct 2017 - Jan 2019
My responsibilities included:
Promoted from Gallery Assistant to Marketing Assistant
Developed client relationships and generated gallery sales
Managed gallery and ensured that everything ran smoothly
Social media and online strategy, design, and implementation
Writing and distribution press releases
Set up gallery displays of 300+ books and ephemera on auction days
Event Management Assistant
The Mansion on O Street
Aug 2014 — Aug 2015
My responsibilities include:
Shadowed management personnel to gain a comprehensive understanding of events
Assisted with organizing and tracking each event, from implementation to completion
Completed set-up and clean-up of weddings and other events
Led and set up events, meetings, and facilitated tours of 1 to 40 guests